When Alan Turing contemplated on a very crucial question ‘Can Machines think and work in conjunction with human being?’ the world gasped in disbelief. Today, machines are changing the very fabric of our relationship with them. Welcome to the era of electronic tickets where manual tickets have already become ancient.
There’s no denying that the world of communication is undergoing ‘all things digital’ transition – and some homework before completely delving deeper into it can be rewarding. In today’s scenario where everything is connected, digital ticketing will bring about a change in almost every industry today. While for customers, it’ll be an easier, simpler, faster and effortless process; for the operators, digital ticketing can create brand value, increase revenue and let employees focus on what’s more important than the manual process of delivering tickets – which is experience.
Many sectors have made this transition with a goal of making the entire ticketing world digital in a few years, many industries are still finding it difficult to embrace this very new concept of digital ticketing. For some, the hardest part is to convince customers about the new technology and the perks that it brings with itself. In the era of digital Darwinism, as they all it, e-tickets are being replaced by m-tickets and everything is becoming digital at a pace that nobody would have ever thought.
Here’s How Businesses Can Effectively Transition To Paperless Ticketing –
Step 1 – Be a forward-thinker – What we mean is define your secret sauce very carefully, i.e. the core strategy! Provide the tools and lead the way. You employees might be ready to go digital completely but not without the software they require. Right from strategizing to making an action plan, management activities impact the initial stages of every process. Also set goals for yourself and take the ownership. Once a good strategy is in place, everything else will be cakewalk.
Step 2 – Work on the marketing strategies right – It might get a little tough for your customers to understand this transition, therefore, it’s imperative to let them know about the transition. Rebranding and brand equity might come easy to some brands – but for some, it has also proven itself to be disastrous. Make sure you choose right channels, right message and most importantly – right audience.
Step 3 – Technical readiness – Talk to the employees, are they technologically aware? Will they be able to work on the new models? If not, make them go through a training or certification. Businesses also need to check whether they have an authentic platform for data governance and orchestration because digital ticketing is all about data. Get the right software and tools in place to help both employees and audience sail through the process effortlessly.
Step 4 – Redefine your pricing models – Considered one of the hardest nuts to crack, it becomes very important for businesses to change their pricing model with the new ticketing models. Because with every new model, loyal fan base expects you to change the pricing a little. With digital tickets in place, value to every person varies and therefore, the willingness to pay.
Step 5 – and roll out! – Do not rush rolling it out. Make sure everything is in place and your product is not in A/B testing mode. Because the audience right after he launch would want to give it a try. Once that is done, the digital transition will be over and halleluiah – you’ve now become a completely digital driven organization with electronic tickets in place!
The Why Of It – Reasons To Go Electronic
It Saves A Lot Of Time
Time is money and nobody wants to waste it. So at whatever point you have the chance to spare time, you shouldn’t falter. New applications, structures, solicitations or reminders are simpler to deal with, explore and faster to process.
Also, since every one of your reports are put away in cloud databases rather in physical documents it ends up effectively since individuals don’t need to physically look for each bit of information they need. This thought of a paperless ticket has been around us for quite some time now but is implemented across the globe now.
And Of Course – Digital Tickets Are Much More Accessible
Going paperless isn’t just attractive and the ‘in-thing’ for businesses, but on the other hand it’s progressively useful. Organizations are always sparing an immense measure of data and if this information is put away in paper structure, understanding records you need can be a colossal test — regardless of how effective you are. One of the advantages of going paperless is the upside of finding and getting to information in a flash.
Take, for instance, New York. It is as of now the only state that has precluded the act of paperless ticketing. Tickets can’t be printed at home or gotten by email, they must be grabbed personally at the event counter. You can envision how awkward it very well may be to arrange in the cinema world among many others just to acquire your tickets.
Going paperless can help in the restorative division, also. Utilizing tablets to gather data has turned out to be progressively prevalent since medical caretakers would now be able to round out structures that are as of now electronic and enter EHR diagrams legitimately.
It Helps You Go Eco-friendly
One of the easiest explanations behind going paperless is helping the earth by not slicing trees to create huge amounts of paper. Around 3000 trees are chopped down to make 10 million pages and around 90mn tons of paper is wasted each year.
Becoming environmentally viable likewise helps something other than nature — various examinations have demonstrated that manageable organizations are the preferred organization for future competitors and clients than the individuals who try to practice environmental awareness. That, however there are a great deal of organizations who lean toward that their customers and accomplices think toward this path.
The past few decades have brought a flurry of changes in the digital ticketing world, and in the coming years, this trend is only set to grow.